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Social Media: The Inside Scoop

This is the fifth and final post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The first post Into to Digital Marketing and Social Media addressed the subject of Should my local, small business be on social media? The second post started us on the path of Social Media Research. The third post explored testing social media tactics and our fourth discussed how to build an effective Social Media Strategy.

Should I Use SEO Or PPC For My Business?

When it comes to digital marketing efforts that can boost traffic to your website, there are two basic options: search engine optimization (SEO) or pay-per-click advertising (PPC). One of the most frequently asked questions about digital marketing is “Should I be using an SEO strategy or a PPC strategy for my website?” This question is very important, as it compares the two most common digital marketing strategies of paid search versus organic search.

If You Don’t Know What a WordPress Child Theme is…

You’re doing WordPress themes wrong.

We’ve worked with dozens of clients and built out hundreds of WordPress sites over the years. It’s not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don’t come to use for WordPress sites very often. They typically come to us to help optimize their sites for search, social and conversions.

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Selling in the business-to-business (B2B) space is complicated. In fact, if you watch a B2B sales manager for any length of time, there’s a 97.4% chance s/he’ll stare longingly...

How many times have you found yourself reading those ‘increase your work productivity’ or ‘x tips to disconnect from tech’ posts? Technology is all around us and it has made...

Determining a Social Media Strategy

This is the fourth post in our series of understanding how Social Media works and how to tie it into a...

I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so...

On the Subject

On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!

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