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Using TV in Your Digital Marketing Strategy for the Ultimate Win

Any marketer knows that impressions are like gold. The more you have, the more you want, and they’re some of the most valuable metrics in the game.

A key player in the impressions arena is TV. With consumers trusting TV ads an average of 15 percent more than online video ads, this medium still resonates with people as a validator of legitimacy. But to get results out of TV, you have to know how to use it.

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How to Add Multiple Accounts on Instagram

Instagram has finally brought one of the most-requested features ever to life: support for multiple accounts.

Let that sink in for a minute. Yes, it means what you think it means.

Some lucky Instagram users (this feature does not appear to be available to all of us as of yet), are now able to add multiple accounts to Instagram and easily switch between them.

Social media managers rejoice!

The feature was first reported in November 2015 by members of Instagram’s official beta testing group for Android. On February 3, 2016, some iOS users gained access.


HTTPS Migration Tips, Amit Singhal, and More: Weekly Forum Update

The big news this week was that Amit Singhal, Head of Google Search, is stepping down to pursue philanthropic interests. SEOs were immediately speculating that Matt Cutts would return to replace him.

He didn’t – but I won’t spoil you for who the real replacement is just yet. In other news, Yandex launched its own “mobilegeddon,” and John Mueller gave us some now widely shared tips for HTTP to HTTPS migration.

Let’s dive right in, shall we?

The Head of Google Search, Amit Singhal, is Leaving the Company



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