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Brand News: McDonald’s, American Express and More

The latest branding and marketing news, campaigns and other happenings. Send your brand news to editor@brandchannel.com.

Floyd Mayweather beats Manny Pacquiao in historic (and glitchy) pay-per-view boxing match which sees Hublot sponsor Mayweather.

McDonald’s CEO Steve Easterbrook will reveal turnaround strategy today.

American Express introduces new Plenti loyalty rewards program.

5 Productivity Hacks to Rev Up Your Marketing

There are days when you just lose your focus. You procrastinate, check out social media, browse the Internet for some meaningless stuff or start sending random messages. Even your mile long list of tasks cannot bring you back on track. There’s simply no escape on such days!

But there is; plain, hard work is what you need to be focused and success if your endeavor.

“Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King

Microsoft phones determined to be infringing on patents

For more mobile technology news

Patent licensing company, InterDigital has won the case according to U.S. International Trade Commission judge decision.

The latest round of potentially very expensive legal battle over patents relating to Microsoft phones has now been lost by the company as a U.S. International Trade Commission (ITC) judge has ruled in favor of InterDigital Inc.

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Having a well-planned content strategy is an important tool for your personal brand. It’s the way in which your business can establish itself as an expert in...

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Jesse Genet is asking the Shark Tank investors to put their money in Lumi, a kit for developing your own photo prints — on a t-shirt. 

Using her kits, it’s simple to...

4 Tips To Save Time Writing Blog Post

Tips to improve your blogging skills

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