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The Upsell Equation

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This is Probably the Easiest Way to Sell More of Your Product or Services at Higher Prices... Otherwise known as, how I went...

we've been taught to market all along So let me ask you: Have you ever felt frustrated that even though you've got a valuable, high quality info product to sell, nobody seems willing to pay extra for it? ...have you ever wondered how the big time marketers seem to be able to create their "high-end" upgrade offers so easily? ...do you want to break through the info product selling barrier and move into the IM "Upper Class", but worry you're running out of time? ...and are you getting sick to death of seeing those lame, deceptive little marketing gimmicks?  If you answered "Yes" to any of these questions… then you're a lot like me. That's because until recently, I was suffering from ALL of these common Marketing problems. You see, I had a dream of becoming a successful internet marketer and info product seller. But to say my first attempt(s) was a failure is a BIG understatement… I started by trying to sell a single, $20 eBook. I sold a few copies but didn't even break even. The huge profits the big boys had gotten me dreaming about seemed impossible. I knew I had a good product, but I couldn't even get people clicking the order button for my basic offer. The whole idea of selling my prospects even more expensive product offers seemed a world away. I read every forum, blog post about copywriting, conversion... desperately trying to find something that could help. And pretty soon I realised something that totally freaked me out: That even the most serious, big-time marketers don't earn a cent of profit on their basic offers. So pretty soon it became crystal clear that upselling is where the true profit is. So I bought every eBook, software and program that promised me upselling success. I tried EVERY gimmick to try and convince my prospects to buy more expensive stuff from me before they left. But none of it helped (and in fact a lot of it sent me backwards...). So pretty soon my online selling career was looking like a fish with a PlayStation: Bloody useless! It was so frustrating... I knew how critical upselling was to my online marketing success. And I knew all too well the fact that this "upselling" game was where the gurus were getting their big pay checks from. But I just couldn't find the secret to getting people to pay more...

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