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Advertising and Promotion in ‘New’ Asia

With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market.

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On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!

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