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Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology

In this landmark book, packed with innovative ideas and solid research, Bishop outlines essential strategies, offers a useful marketing model and details how companies can target the right global markets for their products and services. In a unique and comprehensive analysis, Global Marketing for the Digital Age provides a "Global Digital Marketing Index" which rates 50 major trading nations based on their economic power, politics and digital capabilities. This is a much needed book that should be read by all business people -- and especially those who think global marketing is far beyond their reach.

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