Advertising and Consumer Behaviour

For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time has changed over the years. Now companies focus on lot of other areas such as consumer behaviour, their reaction etc. This book tries to give in depth analysis of different aspects of advertising and consumer reactions.

Advertising Now! TV Commercials

As seen on TV From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate.

Confessions of an Advertising Man

A new edition of the timeless business classic featured on "Mad Men"--as fresh and relevant now as the day it was written ""We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody.

Radio Advertising: The Authoritative Handbook

With Bob Schulberg's] death, radio lost a brilliant advocate and a good friend. Fortunately, Bob's gifted son, Pete, knows a lot about broadcasting, too both as a broadcast newsman and a newspaper journalist covering the media. Pete has picked up where his dad left off, bringing the book up to date with a skill and thoroughness I know Bob would be proud of. Good writing runs in the Schulberg family. Radio is magic all right. And the Schulbergs, Bob and Pete, explain how the magic works.

The Fine Art of Advertising

Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Barry Hoffman examines the twentieth century's appropriation of highbrow art to sell us the products we love.

Advertising and Societies: Global Issues

New York, Bern, Berlin, Bruxelles, Frankfurt/M., Oxford, Wien. Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community.

Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

Guide To Advertising And Sales Promotion Law

This text provides a practical and comprehensive guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law.

The Secrets of Advertising to Gen Y Consumers

Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers.

Custom 2ft x 16ft Vinyl Advertising Banners

Our online banner design tool lets you fully customize your banner to your liking. Change the text, images, or upload your own photo to create a custom banner for cheap. The cheapest 2ft x 16ft vinyl banners on the web! **Size of banner in image may differ from the dimensions in this listing.**


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