Advertising

Custom 4ft x 16ft Vinyl Advertising Banners

Our online banner design tool lets you fully customize your banner to your liking. Change the text, images, or upload your own photo to create a custom banner for cheap. The cheapest 4ft x 16ft vinyl banners on the web! **Size of banner in image may differ from the dimensions in this listing.**

Custom 3ft x 5ft Vinyl Advertising Banners

Our online banner design tool lets you fully customize your banner to your liking. Change the text, images, or upload your own photo to create a custom banner for cheap. The cheapest 3ft x 5ft vinyl banners on the web! **Size of banner in image may differ from the dimensions in this listing.**

Custom 4ft x 25ft Vinyl Advertising Banners

Our online banner design tool lets you fully customize your banner to your liking. Change the text, images, or upload your own photo to create a custom banner for cheap. The cheapest 4ft x 25ft vinyl banners on the web! **Size of banner in image may differ from the dimensions in this listing.**

Social Communication in Advertising: Consumption in the Mediated Marketplace

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

30-Second Politics: Political Advertising in the Eighties

In this age of the media campaign where television is Americans' preferred source of candidate information, Montague Kern offers insightful scrutiny of political advertisements from 1972 to the present. This book closely examines a sample of ads and news coverage in the last stage of the 1984 presidential election, and in senatorial, gubernatorial, and house elections in four geographically diverse markets. Kern interviews campaign consultants as well as campaign managers and outlines the significant changes in political advertising over the past two decades.

Absolut Sequel: The Absolut Advertising Story Continues [With CDROM]

Includes CD-ROM. "Absolut Sequel" is the eagerly anticipated follow-up to the New York Times bestseller, "Absolut Book." This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since "Absolut Book's" release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach.

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Advertising and the Transformation of American Society, 1865-1920

In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic.

Plunkett's Advertising & Branding Industry Almanac 2009: Advertising & Branding Industry Market Research, Statistics, Trends & Lea

Market research guide to the advertising and branding industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of advertising and branding industry firms, which provides data such as addresses, phone numbers, and executive names.

Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955

"Better Living" is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more", "new", and "better" in industry and in life.

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