Advertising

10 Principles of Good Advertising

"The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse.

Housework and Housewives in American Advertising

This book advances women's history and media studies by demonstrating that since the end of the 19th century, advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework.

More Advertising Worldwide

This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor.

The Ultimate Secrets of Advertising

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.

Advertising as Multilingual Communication

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features.

Global Advertising in a Cultural Context

The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals.

Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.

Miller's: Advertising Tins: A Collector's Guide

"Miller's Collectors's Guides is a series of books aimed at providing an essential introduction to varied and popular subjects for the budding collector. Reflecting the growing trend in the antiques market towards "collectibles" (small, often affordable items) these practical guides are filled with ideas on how to form a collection, what to specialize in, and how to identity objects. Often showing photographed items, these are guides no collector can afford to be without.

Advertising and Satirical Culture in the Romantic Period

An engaging 2007 study of advertising and its interactions with literature, particularly satire and parody.

Pages

Subscribe to Advertising

On the Subject

On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!

Photostream