Advertising

Truth in Advertising: A Novel

A wickedly funny, honest, and poignant debut novel in the spirit of "Then We Came to the End "and "This Is Where I Leave You "about the absurdity of corporate life, the complications of love, and the meaning of family. Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he's a bit of a mess and closing in on forty. He's recently called off a wedding.

Mosquito Advertising: The Blade Brief

Katie is in trouble with the adults in her life. More trouble than she has ever been in before. Mosquito Advertising is taking up all her time and school seems boring and irrelevant. Who needs school when you're running your own advertising agency? Katie promises she'll lift her game but things get complicated when Barry Sharp, billionaire owner of international airline Blade Air, offers Mosquito Advertising his account. Katie and her friends are flown to Sydney where everything seems too good to be true. How can Katie keep such big news a secret from her mom?

Advertising in Modern and Postmodern Times

This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.

Gender and the Language of Advertising

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a nation's culture, customs and the ways in which men and women think and interact. Therefore, one of the main objectives of this study is to understand how advertisements affect and influence the culturally gendered stereotypes so as to satisfy the norms of a society.

Advertising and Society: Controversies and Consequences

Organized in a "point/counterpoint" format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today.

Advertising and Society: Controversies and Consequences

Organized in a "point/counterpoint" format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today.

Dartnell's Advertising Manager's Handbook

No other single volume on advertising management can match Dartnell's Advertising Manager's Handbook for comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. -- The Handbook is updated throughout with each chapter written by an expert in their field.

Visual Persuasion: The Role of Images in Advertising

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally.

Accept No Substitutes: The History of American Advertising

Supports the national curriculum standards Culture; Time, Continuity, and Change; Individual Development and Identity; Production, Distribution, and Consumption; and Science Technology and Society as outlined by the National Council for the Social Studies.

The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

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