Advertising

Advertising Tower: Japanese Modernism and Modernity in the 1920s

On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour's walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s.

All Made Up: 100 Years of Cosmetics Advertising

A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge increase in advertising space and, by beginning of the 21st century, had to compete with those in other media such as television and the internet.

Plunkett's Advertising & Branding Industry Almanac 2013

Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and executive names.

Antique & Contemporary Advertising Memorabilia: Identification & Value Guide

The 2004 Advertising book has been largely expanded with over 1,000 new listings and photos plus updates on current listings. All listings indicate the condition of the item and are keyed to indicate whether the value assigned was derived from an auction, collector, or dealer. Designed to be a valuable tool for the beginner as well as the advanced collector with its easy-to-use alphabetical format and clear, full-color photographs, this book will be wanted by every collector and dealer for their research libraries. 2005 values.

Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years.

Goods for Sale: Products and Advertising in the Massachusetts Industrial Age

During the nineteenth century, Massachusetts was transformed from a fishing and farming economy into a highly urbanized industrial state. This book presents an appealing portrait of the diverse manufacturing enterprises that flourished from 1865 through the 1920s and the colorful trade cards they used to market their goods. More than thirty years after the Revolutionary War, the United States remained dependent on Europe for most manufactured goods. The War of 1812 persuaded a number of Boston merchants to invest in industries at home.

Landscapes of Capital: Representing Time, Space, and Globalization in Corporate Advertising

Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era.

Made You Look: How Advertising Works and Why You Should Know

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Pulp Politics: How Political Advertising Tells the Stories of American Politics

While popular opinion contends that political advertising only disrupts democratic procedure, this book provides a much-needed alternative view. Richardson proposes that it is the fabric of popular culture, not the essentials of informed consent, that constitutes the power inherent in contemporary political campaigns. Delving into overlooked genre distinctions in ads, Pulp Politics examines the ways in which campaign spots draw upon current popular culture in their messages and presentations.

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes.

Pages

Subscribe to Advertising

On the Subject

On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!

Photostream