Advertising

Full-Color Vintage Advertising Illustrations [With CDROM]

Add eye-catching appeal to print and craft projects with these vivid antique ads. This collection comprises 210 of the finest examples of commercial art from the 1910s and 1920s. Ranging from elegant ladies in picture hats to dramatic images of modern industry, it includes a rich selection of catalog covers, calendars, announcements, and posters.

Provocateur: Images of Women Adn Minorities in Advertising

This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. Visit our website for sample chapters

Battle of Symbols: Global Dynamics of Advertising, Entertainment and Media

Three of C.G. Jung's closest women collaborators, each close to the end of life, reflect on the meaning of death and dying, considering their own lives and the experience of their lifelong work with clients.

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Studyguide for M: Advertising by William Arens, ISBN 9780078028915

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780078028915. This item is printed on demand.

Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works.

An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the brand conversation medium. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, its role in emerging brand thinking, and best practice for creating better radio advertising.

Studyguide for Advertising and Integrated Brand Promotion by O'Guinn, ISBN 9780324113808

Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.

Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by the counterculture, threatened with government regulation, criticized as a "waste maker" by social critics, weakened by internal strife between the liberal and traditional forces within the industry, and faced with the consumption-weary public, advertising faced one of its most challenging times.

Advertising and Public Relations

Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.

Pages

Subscribe to Advertising

On the Subject

On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!

Photostream