Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and for those contemplating advertising careers, this book includes discussions on interviewing, projective techniques and online applications positioned within a theoretical context of the value of qualitative research.

Ads to Icons: How Advertising Succeeds in a Multimedia Age

The second edition" "of" Ads to Icons" examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising. New digital formats analyzed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service.

Deceptive Advertising: Behavioral Study of a Legal Concept

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness.

Undressing the Ad: Reading Culture in Advertising Third Printing

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising.

Advertising Character Collectibles: An Identification and Value Guide

More than 400 memorable trademark advertising characters are presented in beautiful full color. As a celebration of advertising design, this guide provides an entertaining and invaluable reference source for collectors.

Outlines & Highlights for Advertising and Integrated Brand Promotion by Thomas Oguinn

Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.

Studyguide for Truth, Lies and Advertising: The Art of Account Planning by Steel, ISBN 9780471189626

Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.

The New York Festivals: The World's Best Work: International Advertising Awards

Finalists of a global advertising competition are honored in this newest edition of an acclaimed annual that sets standards for excellence in design to inspire ad agencies, graphic designers, and students everywhere. Chosen by the Festivals' Board of Distinguished Judges and Advisors -- a veritable Who's Who of communication leaders from around the world -- the winning entries include print and collateral design for newspapers, magazines, billboards, package design, promotions, and speciality campaigns of many kinds, adding up to a cornucopia of world-class work at its finest.

Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality.


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