Advertising

Auto Advertising Magnets

Take your advertising on the road with you with Auto Advertising Magnets. Our Auto Advertising Magnets are great for promoting businesses on the go. Be sure to select the right size magnet for your truck or vehicle as our car signs come in a wide variety of sizes to fit all vehicles. Design your custom magnetic signs with our easy to use design tool to get your business on the go today!

Pictorial Metaphor in Advertising

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'.

Advertising Annual 2004

The advertising art community's premiere showcase of print ads from around the world.

The Advertising Agency Business

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition.

Television and Political Advertising

This volume represents one ofthe first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters.

Creating Flash Advertising

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion.

Resumes for Advertising Careers

Strong, impressive resumes that lead to the right job! This series helps job seekers write resumes that hit the target every time. Each book offers essential advice plus nearly 100 sample resumes and 20 cover letters tailored to a job seeker's needs or field of interest. Includes a variety of resume formats, tips on highlighting strengths and using active vocabulary, and helpful work sheets for gathering personal information.

The Economic Implications of Advertising

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.

Advertising and Integrated Brand Promotion

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

Advertising and the World Wide Web

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.

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On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!

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