Advertising

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton.

Madscam: Kick-Ass Advertising Without the Madison Avenue Price Tag

Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own In this no-holds-barred expose of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.

Advertising Signs

Create your own Advertising Signs. We offer a wide selection of durable materials for all types of Advertising Signs. Start advertising your business today by selecting one of our professional custom sign designs. Design custom lawn signs or professional business signs with our easy to use design tool today!

The Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future.

Careers in Advertising

For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offers: Specific information on each profession Career choices within each field Information on working conditions Details on responsibilities, education, and training required And much more

Advertising Management

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

Advertising and Psychology

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day.

Advertising Magnets For Cars

Take your advertising on the road with you with Advertising Magnets For Cars. Our Advertising Magnets For Cars are great for promoting businesses on the go. Be sure to select the right size magnet for your truck or vehicle as our car signs come in a wide variety of sizes to fit all vehicles. Design your custom magnetic signs with our easy to use design tool to get your business on the go today!

Magnetic Advertising For Cars

Take your advertising on the road with you with Magnetic Advertising For Cars. Our Magnetic Advertising For Cars are great for promoting businesses on the go. Be sure to select the right size magnet for your truck or vehicle as our car signs come in a wide variety of sizes to fit all vehicles. Design your custom magnetic signs with our easy to use design tool to get your business on the go today!

Advertising and Differentiated Products

The scope of service provided by professional accountants is influenced by legislation and case law as well as the dictates of a variety of government and private sector agencies; including State Boards of Accountancy, Academic Accreditation Bodies, the United States Securities and Exchange Commission, independent standard setting bodies such as the Federal Accounting. Standards Advisory Board [US], the Financial Accounting Standards Board [US], and self-regulatory organizations such as State Societies of CPAs and the American Institute of Certified Public Accountants.

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