Advertising

Fashioning Intellectual Property: Exhibition, Advertising and the Press, 1789 1918

Vigorous public debate about intellectual property has a long history. In this assessment of the shifting relationships between the law and the economic, social and cultural sources of creativity and innovation during the long-nineteenth century, Megan Richardson and Julian Thomas examine the 'fashioning' of the law by focusing on emblematic cases, key legislative changes and broader debates.

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The Psychology of Advertising

This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages "get across" and why?

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Advertising Ethics

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics.

The Economics of Advertising

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Practice of Advertising

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles.

Car Magnets For Advertising

Take your advertising on the road with you with Car Magnets For Advertising. Our Car Magnets For Advertising are great for promoting businesses on the go. Be sure to select the right size magnet for your truck or vehicle as our car signs come in a wide variety of sizes to fit all vehicles. Design your custom magnetic signs with our easy to use design tool to get your business on the go today!

Advertising Car Magnets

Find the best Advertising Car Magnets from BuildASign. Customize your Magnetics online with our online design tool.

Advertising and Consumer Citizenship

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!

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