Design Secrets: Advertising: 50 Real-Life Projects Uncovered

Behind every great design lies a wealth of creative secrets: the unseen journey the artist takes from original idea to final masterpiece. While most design books showcase only the end result, Design Secrets: Advertising immerses readers in the entire creative experience -- exploring fifty innovative national and international advertising design campaigns from concept to completion.

Predicting the Next Big Advertising Breakthrough Using a Potentially Dangerous Method

An energetic, funny, and experimental first poetry manuscript which takes emotional as well as formal risks. Predicting the Next Big Advertising Breakthrough Using a Potentially Dangerous Method acknowledges the dangers of the technological age, with a combination of irreverence and reverence for technology and pop culture. From the poem, "Zombies, a Catalogue of their Return" to the piece "Missing," Dan Tysdal leads us in and out of the cyber labyrinth while simultaneously criticizing and lampooning it.

Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi [With CDROM]

Important lessons in advertising from an industry leader Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project.

Advertising: New Techniques for Visual Seduction

Advertisers are engaged in a constant search for new ways to grab theinterest and appetites of consumers. Often they use words to provokeinterest, but just as frequently they use eye-fooling images to pullviewers up short and force them to look again.


Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Ordinary Advertising

For Cindy, Jamey, Rose and Bridget without whose love and encouragement I'd have never survived this business let alone had the chance to write about it.

Advertising for Dummies

For small businesses, effective advertising can mean the difference between fortune and failure. But if you're going to throw your money into advertising willy-nilly you might as well just throw it away. And if your business can't afford a big advertising firm you may have to write your own advertising copy. But could you?

The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.

Instant Advertising

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation.

Advertising Worldwide: Advertising Conditions in Selected Countries

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed?


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On the Subject

On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!