Advertising: Concept and Copy

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

Best of European Design & Advertising

This unique survey presents the most challenging, the most influential and - quite simply - the very best of the European advertising and design. With work selected from a jury of 50 leading art directors, copy writers, designers, commercial directors and photographers from 12 countries, this annual is the most authoritative record of the year's creative successes within the arenas of print advertising and posters; television and cinema and television graphics; graphic design, packaging and promotion; editorial, illustration and photography.

The Persuasive Power of Campaign Advertising

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

Consumer Behavior and Advertising Involvement

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

Pro-Illustration: Advertising

Nine top Society of Illustrators artists tackle the same advertising project in this imaginative and instructive book. The varied results are shown in all the stages of execution.

Advertising, Sex, and Post-Socialism

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

Scientific Advertising: Complete and Unabridged

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.

Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. By drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour, this volume illustrates the manner in which advertising continues to revolutionize the political sphere and as such, will be of interest to a range of readers across media studies, cultural studies and sociology.

Outrageous Advertising That's Outrageously Successful

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising.

Guerrilla Advertising: Unconventional Brand Communication

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff.


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