Digital Marketing

Taking Down Goliath

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

The Digital Marketer

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric , digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives.

Marketing Automation with Eloqua

This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua.If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required.

Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology

In this landmark book, packed with innovative ideas and solid research, Bishop outlines essential strategies, offers a useful marketing model and details how companies can target the right global markets for their products and services. In a unique and comprehensive analysis, Global Marketing for the Digital Age provides a "Global Digital Marketing Index" which rates 50 major trading nations based on their economic power, politics and digital capabilities.

Business Success Box Set for Dummies

Three of our business bestsellers in one value-priced package Essential business information from planning and setting up through to marketing and expanding.Note: Titles in this set are published by John Wiley & Sons, Ltd and are written for a United Kingdom readership. All information in this set pertains to business practices, principles, and applications in that region.

Instant BrainShark

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. "Instant BrainShark" is a step-by-step guide to creating online presentations using BrainShark. The book covers digital marketing best practices alongside tips for sales conversions. The book is written in an easy-to-read style for anybody to easily pick up and get started with BrainShark.Instant BrainShark is for anyone who wants to use BrainShark to create presentations online and share them around the community.

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet

Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the TV. In "Generation Digital, " media expert and activist Kathryn C.

Converge

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption.

The Digital Crown

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation. The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready.

Fewer, Bigger, Bolder

Fewer, Bigger, Bolder will teach you how to make billions by scaling back, expanding less and betting bigger. It's a game-changing book that couldn't be more timely. Or more needed. In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions. Every quarter became a mad dash to find yet another short-term revenue boost, but failed to deliver what was really needed: sustainable and profitable growth.

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