Marketing Plan

The Marketing Plan

This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.

The Marketing Plan Handbook, 3rd Edition

Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering.

Ballpoint Light Up Heart Pen

What an excellent way to light up your marketing plan. Customize this heart light up ballpoint pen with your logo for the perfect promotional product giveaway. Your clients will love this gift! Twist to turn on/off.Products are not intended for use by children or pets. They may present a choking hazard to children under 3 years of age.

Winged Heart Pen

The winged heart ballpoint pen will make you happy with your marketing plan. This new pen springs into action when the point is pressed while writing. Wings flutter when you press down to write. Imagine the excitement that your clients will feel receiving this promotional giveaway customized with your company's information. Products are not intended for use by children or pets. They may present a choking hazard to children under 3 years of age.

Floating Gold Dust Twist Action Ballpoint Pen

You will be giving your marketing plan the Midas touch with this ballpoint pen with floating gold dust as your next promotional product giveaway. Floating gold dust in top barrel section and metal barrel. This pen is perfect for custom inserts. Call to find out how easy it is!Products are not intended for use by children or pets. They may present a choking hazard to children under 3 years of age.

Style Tips of the Week, Volume One: Advertise, Market and Brand with Style

The perfect solution for professionals and entrepreneurs worried about a lack of personality in their businesses, this helpful reference offers 52 tips to add a creative touch to any marketing plan. Businesspeople will learn to build a brand that's creative, competitive, and attention worthy; integrate their personal style into their business for enjoyment and success; improve their internal communications plan and work atmosphere; and discover how to use color by looking to nature for inspiration.

Crash Course in Marketing for Libraries

Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library.

Strategic Marketing Management

Anderson and Vincze prepare students to recognize, embrace, and manage change by focusing on higher-level strategic issues and decision making in marketing management. The Second Edition features an integrated approach that combines both theory and cases in a single volume for easy reference and evaluation. One of the most up-to-date collections available, the comprehensive cases have all been class-tested and cover a range of small, medium, and large organizations across several industries and environments.

Marketing Your Educational Leadership Skills: How to Land the Job You Want

Every educator in pursuit of a leadership position in administration will value this book's clear strategy and advice about how to successfully compete for employment. Using the terminology and techniques of business, the author guides the reader step-by-step through the process of developing a personal marketing plan from gaining product knowledge by developing a personal platform, to getting to know the customer or community.


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On the Subject

On the SubjectWe are working in web development and print media. If you have a project that needs some creative injection then that’s where We come in!