Marketing Strategy

Marketing Strategy

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond.

Marketing Strategy: A Decision-Focused Approach

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases.

Marketing Strategy: A Decision Focused Approach

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors.

Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

Marketing Strategy: A Decision-Focused Approach

Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships.

Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.

Marketing Strategy

"Marketing Strategy" has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world.

Marketing Strategy Masterclass

The very best business isn't born out of hunches, macho tactical skirmishing or simply being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history's masters, depicted on the book's front cover.

Marketing Strategy Desktop Guide

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

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