Online Marketing

Leitfaden Online Marketing Band 2

73 Prozent der Deutschen sind online, 97 Prozent der Onliner nutzen das Internet, um sich vor dem Kauf ber Produkte zu informieren. Auch wenn das meiste offline gekauft wird die Kaufentscheidung fllt im Internet. Wer in Suchmaschinen nicht gefunden wird, verliert Kunden. Wer auf der Homepage seine Produkte und Referenzen unprofessionell prsentiert, wird weggeklickt. Und wessen Kunden im Social Web heute offen meckern, beklagt morgen Umsatzverluste. Das Internet gibt Kunden mehr Macht. Band 1 des Leitfaden Online-Marketing erschien 2007.


Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach systematische Abhandlungen ber den konkreten Einsatz ausgewhlter Online-Marketing-Instrumente. Das vom Autorenteam Bischopinck/Ceyp vorgelegte Kompendium zum Suchmaschinenmarketing (SEO - Search Engine Optimization und SEM - Search Engine Marketing) schliet eine zentrale Lcke. Alle Parameter des Suchmaschinenmarketings werden systematisch erlutert und anwendungsorientiert erklrt. Konkrete Beispiele verdeutlichen die paxisgerechte Umsetzung.

Publishing for Profit

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing.

How to Market and Sell Your Art, Music, Photographs, and Handmade Crafts Online: Turn Your Hobby Into a Cash Machine

As with many other business segments, the Internet and technology have opened up the world and made it your marketplace. You and I, working from the comfort of home, are now on an even playing field with the largest retailers. This groundbreaking and exhaustively researched new book will provide everything you need to know to get your marketing message into the hands of your customers.

Leitfaden Digital Commerce

Digital Commerce boomt: 97 % der deutschen Internetnutzer kaufen online ein. Waren im Wert von 49 Milliarden Euro werden dieses Jahr voraussichtlich online bestellt. Zwei Drittel des Versandhandelsumsatzes werden online erwirtschaftet. Nun kommt die nchste Welle: Mobile Commerce. Inzwischen ist jeder zweite Deutsche ber Smartphone/ Tablet online. Drei Viertel der Internetnutzer surfen whrend des Fernsehens. Fr Unternehmen wird es daher wichtiger, fr Kunden online erreichbar zu sein. Nur eine professionelle Onlinebestellung anzubieten, reicht nicht. Prozesse mssen neu angepasst werden.

CompTIA Network+ N10-005 Authorized [With CDROM]

"CompTIA(R) Network+ N10-005 Authorized Exam Cram, "Fourth Edition is the perfect study guide to help you pass CompTIA's new Network+ N10-005 exam. It provides coverage and practice questions for every exam topic, including substantial new coverage of security, wireless, and voice networking. The book contains an extensive set of preparation tools, such as quizzes, Exam Alerts, and a practice exam, while the CD's state-of-the-art test engine provides real-time practice and feedback.

Pricing, Online Marketing Behavior, and Analytics

Behavioral Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution.

Hibiki's Magic

- From the artist of the super-popular .hack manga series, a BookScan bestseller with more than 400,000 copies in print over 3 volumes - A heartwarming drama-fantasy that will appeal to fans of Someday's Dreamers and Pita-Ten - Online marketing campaign targeting two million impressions; advertised in more than half a million copies of Tokyopop manga in December '06 and January '07

Media Promotion & Marketing for Broadcasting, Cable and the Internet

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting.

Boost Your Revenues by Turning People Away: How to Sell More to Your Ideal Client Online

This business primer makes it easy to understand how to do business online. How? Boost Your Revenues by Turning People Away. Part 1 identifies who your company's ideal client is, and how that ideal client becomes an ideal online visitor when searching the Internet or looking at your company website. Part 1 also includes links to various worksheets to help a business person identify the ideal client. Part 2 outlines three simple ways to put together a website, so your ideal visitor feels confident about your ability to identify and solve problems.


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