Social Media

Researching Language and Social Media

Social Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites.

Social Media and the Politics of Reportage

Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'.

Understanding Social Media

An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape.

Technologies, Social Media, and Society

The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience.

SOCIAL MEDIA IN THE CLASSROOM: WHY ONTAR

We have all heard that our students are losing the ability to think for themselves, but what can we do to change that? Written by an educator on the front lines, Social Media in the Classroom: Why Ontario Students Are Failing in the Real World takes a strong stand on issues such as standardized testing, class sizes, and individual education plans (IEPs), to name but a few of the important challenges facing students, parents, and teachers today.

The Networked Nonprofit: Connecting with Social Media to Drive Change

This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

Wirkung von Social Media auf Marken

Obwohl Social Media bereits einen beachtlichen Einzug in die Praxis desMarkenmanagements gehalten hat, stehen Marken noch immer vor der Herausforderung, Social Media zielgerichtet hinsichtlich spezifischer Ziele der Markenfuhrung einzusetzen. Daniela Eilers baut ein Untersuchungsmodell auf, das die Instrumente der Markenfuhrung in Social Media auf ihre Wirkungsweisen und -starken untersucht. Durch die gegenuberstellende Analyse einer Automobil- und einer Lebensmittelmarke werden zudem branchenspezifische Differenzen in der Wirkung von Social Media auf Marken berucksichtigt.

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Drawing together the new techniques available to the market researcher into a single reference, "The Handbook of Online and Social Media Research" explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.

The Social Wave: Why Your Business Is Wiping Out with Social Media and How to Fix It

Don't Sink in the Sea of Social Media--Succeed Presenting a dynamic look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.

Measuring the Networked Nonprofit

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts.

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