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Speaking for Animals

For thousands of years, in the myths and folktales of people around the world, animals have spoken in human tongues. Western and non-Western literary and folkloric traditions are filled with both speaking animals, some of whom even narrate or write their own autobiographies. Animals speak, famously, in children's stories and in cartoons and films, and today, social networking sites and blogs are both sites in which animalsprimarily petswrite about their daily lives and interests.

Get to the Point! Painless Advice for Writing Memos, Letters and Emails Your Colleagues and Clients Will Understand, Second Editio

Thousands of readers have gained from reading this witty, no-nonsense guide to powerful business writing. Hailed as "The Elements of Style for the 21st century" by New York Times best-selling author Michael Levin, Danziger's book carries readers through the entire writing process, from the moment they wish they could run screaming from the job until they complete a polished, clear document. An extensive section on writing for email and social networking sites sets the second edition apart from the first.

Netnography: Doing Ethnographic Research Online

This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.

Electronic Human Resource Management and the Future of Human Resource Management

The HR profession is undergoing a dramatic change in the range and sophistication of services provided to managers, employees, and outside groups. New terms, tools and technology have become part of the manager’s vocabulary and HR executives are now presented with the challenge of using Web 2.0 based ERP systems as well as emerging applications to manage global operations. These changes impact not only HR staff members, but also employees and their families. Unfortunately, scholarly research has lagged behind the rate of change in the practice of HRM.

Oral History for the Qualitative Researcher

Oral history is a particularly useful way to capture ordinary people's lived experiences. This innovative book introduces the full array of oral history research methods and invites students and qualitative researchers to try them out in their own work. Using choreography as an organizing metaphor, the author presents creative strategies for collecting, representing, analyzing, and interpreting oral history data.

Cyberbullying: Abusive Relationships in Cyberspace

Cyberbullying is a major and growing phenomenon that may take place by means of mobile devices, websites such as social networking sites or virtual worlds, videos, e-mails, or other means. This monograph brings you up to date with the latest research by leading scientists on this new form of bullying and indicates the directions future investigations may take. An introductory review examines, among other things, the differences and similarities of cyberbullying and traditional bullying.

The Media and Social Theory

Media studies needs richer and livelier intellectual resources. This book brings together major and emerging international media analysts to consider key processes of media change, using a number of critical perspectives. Case studies range from reality television to professional journalism, from blogging to control of copyright, from social networking sites to indigenous media, in Europe, North America, Asia and elsewhere.

Media & Crime

The bestselling Media and Crime returns with a fully revised and updated new edition. Established in the field as the market leader, the book explores the complex interactions between media and crime from a critical and authoritative standpoint.

Digital Strategies for Powerful Corporate Communications

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today's Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday's news.

Tribes

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger.

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